The Marketing Mix, Brand Strategy and Business Survival: Is Your Brand Research Up to Speed?
The marketing mix is a brand strategy framework built around four core areas: Product, Price, Place, and Promotion. Getting all four right is one of…
AI Content Taking too Long and Sounding Generic? Brand Voice Document to the Rescue
Without doubt AI content can produce output quickly. That’s the easy part. One prompt and you’re away. The real trick that makes it valuable is…
Is Your Business Ready to Embrace the Citation Economy?
If you prefer, you can listen to this NotebookLM generated podcast. It’s pretty much on the money in my opinion. If you’ve been focused on…
ChatGPT Ads are Coming: Is Your Business Ready to Seize the Day?
Remember when Google Ads first launched and early adopters paid pennies per click whilst everyone else was still arguing whether “this internet thing” would last?…
SEO, AEO, GEO. WTF Does it Mean for my Business?
Your customers aren’t searching the way you think they are. And that’s a problem. Every day new acronyms keep coming at you — SEO, AEO,…
Master The Art of SEO Keyword Copy to Blitz Your Digital Marketing Strategy
Despite the rise of AI, Instagram, and TikTok featuring videos, images, GIFs, memes and other visual elements, the written word in the form of SEO…