From Copywriter to AI Content Consultant
Power Copy didn’t start as an AI consultancy. For years, it was straightforward copywriting and digital marketing – blogs, landing pages, social media, SEO, PPC ads, the works.
Then AI arrived and changed everything.
The question wasn’t whether to pivot, but how to do it without churning out generic AI slop like everyone else.
The answer? Brand voice first. AI second.
Richard Teahon – Founder
I’ve been generating leads and sales for businesses since 2008. Fully self-employed since 2014, working across sports tourism, tech, career coaching, and luxury retail.
Some highlights:
SportActive Cycling: Lead generation and sales increased considerably through creative positioning across PPC campaigns, landing pages, video content, and blogs. Achieving, year-on-year growth and stronger brand awareness.
Calltracks: SEO-focused work took their keyword rankings from mid-page 1 and page 2+ to page 1, position 1 for the majority of their targets. Brand presence in digital marketing circles rose significantly.
Stilettissimo.com: Facebook Ads delivered substantial lead generation improvements. Managed campaigns, created video content, and refined messaging for a luxury retail audience.
When AI started producing content faster than any human could compete with, I saw the problem immediately: speed without strategy just scales mediocrity.
So I studied brand strategy (completing Brand Pro Masterclass in 2025) and developed the Benefits Ladder Framework – a system that teaches businesses to lead with emotional benefit hooks, not product features.
Now Power Copy specialises in Brand-First AI Implementation for small businesses and solopreneurs. The goal is simple: scale content 2-3x without sounding like a robot wrote it.
Why Brand-First Matters
Most AI consultants start with prompts and workflows. That’s backwards.
If you don’t know who you’re for, what makes you different, or how you should sound, AI just amplifies confusion. You end up with more content that says nothing.
Power Copy starts with strategic clarity:
- Who are you actually targeting?
- What makes you different from competitors?
- How should your brand sound?
Once that’s nailed down, AI becomes a multiplier, not a replacement.
Based in Norwich, Working Globally
Power Copy operates from Norwich, UK, but works with clients worldwide via Zoom. Whether you’re in London, Mallorca, or Melbourne, the approach is the same: strategic positioning first, AI scaling second.
If you’re a small business owner (1-10 employees) who creates your own content and wants to scale without losing authenticity, let’s talk.
Book a discovery call and let’s get you scaling properly.