Scale with Strategy
Professional market research + brand strategy + AI implementation. Scale in the right direction, not just scale fast.
The Problem:
You want to scale content production, but you’re unclear on:
- Which market segments you should actually target
- How to position against competitors effectively
- What makes customers actually buy from you
- How your brand should sound consistently
If you scale now without strategic clarity, you’ll waste thousands amplifying the wrong message to the wrong people.
The Solution:
Professional brand strategy research (10-15 hours) BEFORE AI implementation. Know exactly who to target, how to position, and what to say – THEN scale it systematically with AI.
What’s Included:
DISCOVERY PHASE (Week 0)
Session 0: Brand Discovery (45 minutes)
- In-depth brand consultation
- Data requirements gathering (sales, social channels, company history, goals, pain points)
- Survey question development and approval
PROFESSIONAL RESEARCH (Weeks 1-2 – Done for you)
- Customer surveys and analysis
- Competitor analysis and positioning mapping
- Market data research and trend analysis
- Press reports and industry insights
- Market segment identification
- Benefits ladder development for your products/services
- Category entry points identification (when/why customers buy)
- Brand codes creation (how your brand shows up)
- 10-15 hours of professional strategy work
STRATEGY PRESENTATION (Week 3)
Session 1: Market Research & Brand Foundations (2.5 hours)
- Complete market research findings presentation
- Segment recommendations with data backing
- Competitive positioning framework
- Value proposition refinement
- Brand voice, personality, and messaging framework
- Category entry points and brand codes
- Strategy approval and refinement
AI IMPLEMENTATION (Weeks 4-6)
Session 2: Brand Voice + AI Integration (2.5 hours)
- Translate brand strategy into AI prompts
- Train AI on your specific brand voice and positioning
- Custom prompt library creation (20+ templates aligned to strategy)
- Test outputs for brand and strategic alignment
Session 3: Content Systems Build (2.5 hours)
- Workflows for each content type and market segment
- Template library for different buyer segments
- Hands-on content creation for multiple target audiences
- Quality control processes
Session 4: Scale + Systematize (2.5 hours)
- Complete AI operations playbook
- Team training materials
- 90-day strategic scaling roadmap
- Market monitoring tools setup
- Complete documentation
POST-IMPLEMENTATION (Weeks 8-10)
60-minute follow-up call
- Performance review
- Strategy refinement
- System optimization
Complete Deliverables:
Strategic Foundation:
- Market Research Report (professional analysis of your market and segments)
- Comprehensive Brand Strategy Document (positioning, segments, competitors)
- Brand Voice Guide (includes category entry points and brand codes)
- Competitive positioning framework
- Value proposition refinement
AI Implementation:
- Custom AI Prompt Library (20+ templates strategically aligned)
- Content Workflow System (by segment and content type)
- Template Library (for multiple audiences)
- Complete AI operations playbook
- Team training materials
Ongoing Assets:
- Video recordings of all strategy and implementation sessions
- AI market monitoring tools
- Complete documentation
- 90-day strategic scaling roadmap
The Value Breakdown:
If purchased separately:
- Professional market research: £2,000-£3,000
- Brand strategy consulting: £3,000-£5,000 (consultant at £700+/day × 4-7 days)
- AI implementation: £1,500-£3,000
Total separate value: £6,500-£11,000
Your investment: £4,500
Timeline:
Week 0: Discovery session
Weeks 1-2: Professional research (your work happens here)
Week 3: Strategy presentation and approval
Weeks 4-6: AI implementation across 3 sessions
Weeks 8-10: Follow-up and optimization
Total duration: 6-8 weeks
Perfect For:
✓ Unclear positioning – Don’t know which markets to target or how to differentiate
✓ Multiple potential segments – Not sure which customer types to focus on
✓ Competitive markets – Need data-backed positioning to stand out
✓ Strategic investment ready – Budget for proper research and strategy work
✓ Growth stage – Ready to scale but need foundation first
✓ Want to avoid mistakes – Rather invest in strategy than waste money scaling wrong message
Not Right For:
✗ Already have clear brand strategy (→ try Implementation instead)
✗ Just want to test AI first (→ try Quick Start for £500)
✗ Need results this week (→ strategy takes 2-3 weeks)
✗ Not ready for £4,500 investment (→ start with Quick Start to prove value)
Investment: £4,500
Payment: One-time payment, all research and sessions included
What happens next:
- Book strategy consultation (30 minutes, free)
- Discuss business goals and fit
- Schedule discovery session
- Begin research phase (2 weeks)
- Strategy presentation (week 3)
- AI implementation (weeks 4-6)
- Follow-up (weeks 8-10)
Total time commitment: ~11.5 hours (45min + 10 hours sessions + 60min follow-up)
Frequently Asked Questions
Why do I need market research if I know my business?
Most business owners know their products, but haven’t systematically researched which market segments offer the best opportunity, what customers actually value, or how to position against competitors with data. Research reveals opportunities you didn’t know existed.
What if I already have some brand guidelines?
We’ll review them, but this includes comprehensive market research most businesses haven’t done. Even with guidelines, the research often reveals positioning gaps or segment opportunities that change your approach.
Do I need to provide the customer survey respondents?
We’ll work together. You have access to customers, but I’ll craft the survey questions and help recruit respondents. The goal is 15-20 quality responses from your target market.
What if the research shows I should target different markets than I thought?
That’s exactly why we do research first. We’ll discuss findings together. You make final strategic decisions, but I’ll provide data-backed recommendations.
Can I just get the brand strategy without AI implementation?
No. This package delivers both because strategy without execution wastes money, and execution without strategy scales the wrong message. They work together.
What if I disagree with the strategy recommendations?
Strategy is collaborative. I provide data-backed recommendations, but you know your business. We refine together until you’re confident in the direction.
Is this overkill for a small business?
Not if you’re serious about growth. Many small businesses waste £10,000+ on marketing that doesn’t work because they skipped strategic foundation. £4,500 to get it right saves money long-term.
What’s your refund policy?
If after Session 1 (strategy presentation) we’re not the right fit, refund available within 48 hours. After that, no refunds as research and sessions have been delivered.
Do you offer payment plans?
Contact me to discuss options for the £4,500 investment. Some flexibility available for the right clients.
How involved do I need to be?
Discovery session (45 mins), provide data/access, 4 main sessions (10 hours), data provision throughout. I do the heavy research work, you participate in strategic decisions.
Success Criteria:
By end of program, you will have:
✓ Data-backed understanding of which markets to target
✓ Clear competitive positioning framework
✓ Professional brand strategy document
✓ AI systems aligned to your strategy
✓ Ability to scale 2-3x in the RIGHT direction
✓ Confidence in your positioning decisions
✓ Complete documentation for team
✓ 90-day roadmap for strategic growth
Ready to Scale Strategically?
Don’t waste money scaling the wrong message. Get the strategy right first, then scale with confidence.
Questions? Email richard@powercopy.co.uk