YOUR VOICE. AMPLIFIED.
Scale your marketing without losing what makes you unique.
Brand-First AI Content Consultancy
Most business owners use AI and pump out the same generic slop as their competitors. Bland. Boring. Forgettable.
I help you scale content 2-3x while maintaining content quality and your brand voice – not like everyone else using ChatGPT.
The Content Trap
Every business owner faces the same impossible dilemma:
Option 1: Do it all yourself
Spend 15+ hours every week on content. Work evenings and weekends. Watch competitors outpace you because they have full marketing teams.
Option 2: Use AI and sound like everyone else.
Try ChatGPT. Get bland, generic slop. Sound exactly like your competitors. Lose what makes you different. Your business blends into the crowd and is lost in the noise.
You’re trapped either way.
One path buries you in busywork. The other strips away your brand voice.
There is a third option.
Scale With Strategy. Not Just Speed.
Scale content production 2-3x while maintaining or even strengthening your brand voice.
I’ll show you how to implement AI strategically, so you save time without sounding like everyone else.
The Brand First Approach
1. Strategy First
(For businesses needing positioning clarity)
Market research, competitive analysis, and brand strategy before any AI implementation. Know which markets to target, how to position, and what makes customers buy.
2. Then Systems
(For all clients)
Custom AI prompts trained on YOUR brand voice. Repeatable workflows that scale production 2-3x. Complete documentation so anyone on your team can replicate results.
3. Continuous Optimisation
(For ongoing partners)
Markets evolve. Competitors adapt. AI tools improve. Monthly strategic partnership keeps your systems optimised and your advantage growing.
AI Content Consultant – Choose Your Starting Point
Tier 1
AI Quick Start -£500
Work Smarter, Not Harder
Perfect if you: Want to test AI before committing, need immediate wins, aren’t sure AI will work for your business
Test AI’s potential in 2 hours. Walk away with immediate time savings and proof it works for YOUR business.
👉Single 2-hour session
👉Immediate productivity wins
👉10+ hours saved per week
Tier 2
AI Implementation — £1,800
Scale at Speed
Perfect if you: Have clear brand guidelines, need to scale immediately, ready for complete systems.
Get from current production to 2-3x output in 3 weeks. Complete systems for businesses with existing brand clarity.
👉 3 sessions over 3 weeks
👉 Complete AI playbook
👉 2-3x content production
Tier 3
Brand + AI Transformation — £4,500
Scale with Strategy
Perfect if you: Need brand strategy work first, want market research and positioning, ready for comprehensive transformation
Professional market research + brand strategy + AI implementation. Scale in the right direction, not just scale fast.
👉 6-8 weeks, 5 sessions
👉 Professional research (10-15 hours)
👉 Strategy + complete systems
Tier 4
Brand + AI Partner — £1,200/
month
Stay Ahead of the Curve
Perfect if you: Completed Tier 2 or 3, want continuous optimisation, operate in competitive markets
Ongoing strategic partnership. Continuous optimisation, competitive monitoring, and priority support.
👉 Monthly strategy sessions
👉 Quarterly reviews
👉 Unlimited refinement
Still not sure? Book a free 15-minute consultation and I’ll recommend the right fit.
View All Services & Pricing →
Why I’m Different From Other AI Consultants
“Richard is brilliant – highly skilled and a great communicator.” – Charis Trick, Agency Director
“Excellent quality of work. Would highly recommend and looking forward to working with in the future.” – Roxy, Red Shell Productions
“Thanks for that Richard. just what we needed.” – John Davy, London based entrepreneur
“Richard is a pleasure to work with I would have no hesitation recommending him.” – Simon Dixon, Fundsnet Founder
Most AI consultants are either:
- Tech experts who know coding but can’t communicate with business owners
- Marketing gurus who hype AI but haven’t actually used it extensively
I’m neither.
My background:
👉 15+ years marketing and content creation
👉 Implemented AI across multiple businesses (cycling tourism, publishing, consulting)
👉 Completed professional branding masterclass (same consultant charges £700+/day)
👉 Deep understanding of both strategy (brand/market) and execution (AI/content)
What this means for you:
👉 I speak your language (not developer jargon)
👉 I’ve done this in real businesses (not just theory)
👉 I understand business outcomes (not just features)
👉 I know brand strategy matters (not just productivity hacks)
I teach business owners to use AI effectively – saving tons of time, without losing what makes them unique.
Perfect For:
✓ Time-stressed business owners spending 15+ hours/week on content – ready to reclaim your time
✓ Brand-conscious businesses competing on value, not price – where voice and positioning matter
✓ Small teams without marketing departments – need to scale content without big budgets
✓ Premium service providers – high-margin businesses where differentiation is critical
✓ Solopreneurs and founders doing all their own marketing – ready to scale content without losing their unique voice
Frequently Asked Questions
What makes PowerCopy different from other AI consultancies?
Most AI consultants focus on tools and tactics. I start with brand strategy first – market research, competitive positioning, and brand voice – then implement AI systems aligned to that strategy.
Result: content that’s efficient AND sounds like you, not generic robot-speak.
Do I need to be technical to work with you?
Not at all. If you can use Google Docs, you can use the AI systems I build for you. I teach in plain English, not developer jargon. Everything is designed for non-technical business owners.
How much time will I save?
Typical clients go from spending 15 hours per week on content to 5 hours per week – saving 10+ hours weekly. That’s 40+ hours back every month to focus on growing your business instead of creating content.
Will the AI content sound generic?
Not if you do it right. That’s the whole point of the brand-first approach. I train AI on YOUR specific brand voice, positioning, and market strategy. The result is content that sounds like your business, not like ChatGPT.
Which service should I start with?
👉 AI Quick Start (£500) if you want to test AI and see proof it works for your business
👉 AI Implementation (£1,800) if you have clear brand guidelines and want complete systems fast
👉 Brand + AI Transformation (£4,500) if you need brand strategy work before scaling
👉 Brand + AI Partner (£1,200/month) if you’ve completed Tier 2 or 3 and want ongoing optimization
Not sure? Book a free 15-minute consultation and I’ll recommend the right fit.
How long does implementation take?
👉 Quick Start: 2-hour single session
👉 Implementation: 3 weeks, operational by week 2
👉 Transformation: 6-8 weeks (includes 2 weeks professional research)
👉 Partner: Ongoing monthly relationship (Minimum 3 months)
What’s included in the deliverables?
You get custom AI prompt libraries, complete workflow documentation, brand strategy documents (Tier 3), video recordings of sessions, and ongoing access to all materials. Everything is yours to keep and use forever.
Can you guarantee results?
I guarantee you’ll have working systems and complete deliverables. Content performance depends on your market, execution, and consistency. But typical clients see 2-3x content output with 50-70% time reduction within the first month.
Do I need ChatGPT Plus or special AI subscriptions?
I primarily use Claude (Anthropic’s AI), which has a free tier that works well. For best results, I recommend Claude Pro (£18/month) or Claude Team (£25/month per user), but we’ll discuss what makes sense for your volume during our first session.
What if I don’t have brand guidelines yet?
Quick Start and Implementation work best with basic brand clarity. Brand + AI Transformation is specifically designed for businesses that need brand strategy work – I do professional market research and create your brand strategy from scratch.
Can this work for my industry?
If you create content for your business, this works. I specialize in cycling/adventure tourism, publishing, and premium service businesses, but the approach applies to any B2B or B2C business that needs consistent content production.
What’s your refund policy?
Quick Start: No refunds once session is delivered. Consulting services are consumed as they are delivered. I give you 2 hours of expertise, audit your workflow, create templates, and produce conent together. This work cannot be returned. However, I guarantee your satisfaction. If you’re not happy with the value delivered, I’ll extend the session or provide additional support until you are.
Tier 2-3: Refund available after Session 1 if not meeting expectations
Retainer: 30-day cancellation notice after 3-month minimum commitment
I’m not in the UK. Can you still help?
Yes. All services are delivered via Zoom. I work with clients globally and adjust session times for your timezone.
How is this different from just using ChatGPT myself?
ChatGPT without strategy gives generic content. I provide: brand strategy alignment, custom prompt templates, repeatable workflows, quality control processes, and documentation. It’s the difference between randomly using a tool vs. having a complete system.
What happens after the initial implementation?
You have everything you need to continue independently – prompts, workflows, documentation. Many clients continue with the monthly Partner service (£1,200/month) for ongoing optimisation, but it’s not required. Your systems are yours to keep.
Can you create the content for me?
I can. Please see my Done for You Services. This specific service is to teach you to create content efficiently using AI systems I build for you. This is consulting and implementation. You’ll be able to create content yourself in a fraction of the time than you can at the moment.
How much content can I create with these systems?
Typical results: 15-20 social posts per week, 6-8 blog posts per month, 8-10 email campaigns per month, 5-8 product descriptions per week. Actual volume depends on your time investment and business needs.
What if I have a team? Can they use these systems too?
Yes. All documentation and workflows are designed so anyone on your team can replicate results. Tier 3 includes team training materials. The systems scale beyond just you.
Do you offer payment plans?
Currently all services are one-time payments except the monthly Partner retainer. For Brand + AI Transformation (£4,500), contact me to discuss options.
Ready to Amplify Your Voice?
Book a free discovery call and let’s explore how AI can help you create more content without losing what makes your brand unique.