Your customers are asking AI for recommendations. Is your business in the answer? Optimise for AI Search
When someone asks ChatGPT, Perplexity, or Google’s AI Overview for a product or service like yours, they get a direct answer — not a list of links. That answer is built from sources AI systems trust enough to cite.
If your business isn’t being cited, a competitor is.
The AI Search Visibility Audit tells you exactly where you stand, why it’s happening, and what to fix first.
What the audit covers
Most businesses have invested in SEO. Good foundations, reasonable rankings, decent content. But AI search works differently. It doesn’t just reward keyword density — it rewards clarity, structure, authority signals, and content that directly answers the questions people are actually asking.
The audit assesses your key pages against eight factors that determine whether AI systems cite you or ignore you:
Content depth and citability — Is there enough substantive content for AI to extract a confident answer from, or is your page too thin to be useful?
FAQ and conversational content — Are you answering the specific questions AI tools receive about your product or service? This is the single biggest driver of AI citation and the most commonly missing element.
Structured data and schema — Does your site give AI crawlers a clear, accurate map of who you are, what you offer, and why you’re credible?
E-E-A-T signals — Do your pages demonstrate the experience, expertise, authority, and trustworthiness that AI systems use to decide whether to trust a source?
Heading structure — Can AI tools parse the hierarchy of your content, or is the most valuable information buried where crawlers can’t reliably find it?
Meta tags and page signals — Are your key differentiators visible in the signals AI systems read first?
Image optimisation — Are your images contributing to your authority signals or creating unnecessary crawl friction?
Technical performance — Are there structural issues affecting how AI systems access and interpret your content?
Every finding is rated, explained in plain English, and given a clear priority level. You’ll know what to fix first and why it matters.
Two audit options
Single Page AI Search Audit — £350
Ideal for e-commerce businesses wanting to understand why a specific product page isn’t appearing in AI recommendations, or service businesses looking at a key landing page.
You receive a full written audit report covering all eight factors, a scored summary, and a prioritised action list showing exactly what to address first for maximum AI visibility impact.
Turnaround: 3-4 working days.
Full Site AI Search Audit — £750
A comprehensive audit across your five to eight most important pages — typically your homepage, key service or product pages, and any content pages driving organic traffic.
Includes everything in the Single Page Audit across each page reviewed, plus a site-level assessment of schema, brand entity recognition, internal linking for topical authority, and competitive citation gap analysis showing which questions AI tools are answering without citing you.
You receive a complete written report with page-by-page findings, a site-level priority action plan, and a summary call to walk through the recommendations.
Turnaround: 5-7 working days.
Who this is for
The AI Search Visibility Audit is designed for businesses that already invest in their online presence and want to understand their position in AI search before competitors establish themselves as the default recommendation.
It’s particularly relevant if you’re in e-commerce with product pages competing for category recommendations, a service business where founder expertise and authority are central to client decisions, or any business that has invested in SEO and wants to understand how that foundation translates — or doesn’t — into AI search visibility.
Who it’s not for
If you’re starting from scratch with no existing web presence or content, the audit will identify gaps but you’ll need foundational content work before optimisation makes sense. In that case, our Brand Strategy + AI service is a better starting point.
What happens after the AI search audit
The audit is a standalone deliverable. You can take the findings to your existing web developer or content team and implement the recommendations yourself.
If you’d prefer Power Copy to handle the implementation — rewriting content, adding schema markup, building out FAQ sections, restructuring pages for AI citability — we can discuss that as a separate project scoped to your specific findings.
Frequently asked questions
An SEO audit assesses your visibility in traditional search results — keyword rankings, backlinks, and technical crawlability. An AI Search Visibility Audit assesses whether AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are citing your content when answering questions relevant to your business. The two overlap, but they’re not the same. You can rank well on Google and still be invisible in AI search.
Do I need to have good SEO to optimise for AI search?
Strong SEO foundations help, but they’re not a prerequisite for the audit. We assess what’s there and identify what needs to change, regardless of your starting point. That said, businesses with existing SEO investment tend to have more of the foundational signals in place and often see faster results from implementing AI search fixes.
How quickly will I see results after implementing the recommendations?
It depends on the specific fixes and how established your domain authority is. FAQ sections with proper schema can start appearing in AI Overviews within weeks. Content depth and E-E-A-T improvements take longer to compound. We’ll indicate expected timelines for each recommendation in the report.
Will you tell me what my competitors are doing?
The Full Site Audit includes a competitive citation gap analysis — specifically, what questions AI tools are answering in your category and whether competitors are being cited where you aren’t. The Single Page Audit focuses on your own page rather than competitive mapping.
What do I actually receive?
A written report in plain English. No jargon-heavy technical documents you’ll need to decode. Every finding is explained, rated by priority, and given a clear recommended action. The Full Site AI Search Audit also includes a summary call to walk through the findings and answer questions.
What if I want Power Copy to implement the fixes?
We can scope an implementation project based on the audit findings. This is discussed after the audit is delivered, scoped to your specific situation and priorities.
If you have a web presence and create content — product pages, service pages, blog posts — the AI Search audit is relevant. We’ve assessed e-commerce product pages, professional service businesses, consultants, and B2B companies. AI search citability principles apply across sectors.
Book your AI search audit
Find out where your business stands in AI search before your competitors do.
Or email richard@powercopy.co.uk to discuss which audit option is right for your business.